Here’s how it works: Creators can browse through a list of brand challenges, select a challenge and read its brief (which outlines its rules and requirements and - most importantly - display its rewards pool), and then submit their video ad to the challenge. In a nutshell, the TikTok Creative Challenge is a new in-app monetization feature that lets creators submit video ads to brand challenges and receive rewards based on their video’s performance. So, let’s dig in! How does the TikTok Creative Challenge work? Very few alleged details were known back in April, but with the official launch, TikTok has shed more light on just how the Creative Challenge works. Back in April, influencer marketing expert Lia Haberman dropped the news that TikTok had been secretly running the UGC program for a few months, revealing details about the program as divulged by one of its enrollees in her newsletter ICYMI. But if you feel like you’ve been hearing about the program for a few months now, you’re definitely not mistaken. TikTok officially announced the launch of the Creative Challenge in late June. More specifically, it’s an exclusive UGC program that pays creators to create ads for brands on the platform. The Creative Challenge is TikTok’s latest monetization program. ♬ original sound – TikTok Newsroom What is the TikTok Creative Challenge? Creative Challenge⭐️ A new way for creators to collaborate with brands with full creative freedom! We’re excited to continue recognizing and rewarding creators for their creativity through this new in-app feature.
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